HSBC Have A Little Escapes! 生活小出走

To drive consumer to go “Getaway Playlist” in a compelling stunts to amplify the

“Have a little escapes” spirit to catch the consumer's attention and engage their heads

and hearts by being a sharable case in positive emotion : SURPRISE , HILARITY, HAPPINESS.

We borrow one of the HK symbolic icon - Red Mini-Bus, a experimental test for the public

that showing a variety of special destination to enjoy the free HSBC offer.

Moreover, we also create the "Playlist" mini-site and "TGIF" gif banner, content feed

at social platform for the HSBC consumer to enjoy the credit card offer.

My Little Escape Case Video :

https://youtu.be/3up9IPNy6Uo​

Campaign Site :

https://www.redhotoffers.hsbc.com.hk

Creative Agency :

JWT HK

ECD : Simon Welsh Creative :

Pan Wang, Jann You