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HSBC A Name is a Wish 每個名字都有一個期盼



A Name is A Wish Hong Kong Kam Fan Awards 2016 Shortlist

All parents want the best for their kids.

In Chinese culture, this ambition is often reflected in the names given to the next generation.

Some characters carry great significance and are the result of a great deal of thought.

But do the children themselves understand the story behind their names?

Now listen to their ideas. Creative Agency :

JWT HK

ECD : Simon Welsh Creative :

Pan Wang and Jann You

Client :

HSBC







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