刀嘜55周年 時代變 媽媽的愛不變

在人生的不同階段，同一道餸菜味道可以一樣，然而回憶又可以全然不同。

讓我們以真實的味道去連繫親情。

今天不如吃晚飯的時候，問一問媽媽那個餸菜是她最難忘的回憶？

然後，下次到你以味道給媽媽製造回憶。

時代變 媽媽的愛不變 #刀嘜55周年

Knife cooking oil was celebrating the brands’ 55th anniversary,

thus we put the campaign focus on “old time”, “memory” and “family”.

Mother’s cooking has always been the inevitable memory in every childhood.

People from all ages were interviewed in the video and asked to recall the best dish

of mum and share the memory about it.

Taste of mother’s cooking easily moves people and as a result it successfully

boosted up the emotional connection and loyalty towards the brand. Creative Director :

Pan Wang

Associate Creative Director : Sky Lo

Video Production : Ming@kmcreative